An essential part of owning a successful business is to make sure that you own a business website, which would be the first pick for your customers or clients. So, in order to do this, it would be a smart business move from you to implement some of Google’s Ranking Factors to your website. This is especially important for those of you who are trying to get as much online presence as possible.
Would you believe me if I told you that less than three percent of users actually go to the second results page on google? And, 55 percent of those 97 percent that doesn’t go past the first page, actually end up clicking on one of the top 3 results that they get. How’s this relevant to you and your business you’re asking? Well, if you are trying to build a modern business and get more clients, this is crucial. Simply because of the fact that each and everything has moved to the internet, including most of your competitors.
Google Ranking Factors
But, outranking most of your competition is not as impossible as it seems. Namely, most businesses don’t really pay attention to these things, and it would be easy to outrank them in SERPs (Search Engine Results Page). The first thing that you would need to do is to use a rank tracker tool to determine your rank and make sure that you reap the benefits of these ranking factors.
There have been lots of updates on the algorithms that Google uses in order to filter the search results. And, these services rely on some search and ranking factors. Some of the more recent updates were the “Penguin 4.9 update” and the “Possum Update.” These two were geared towards refining the semantic search UX, making the whole thing a lot smarter.
There isn’t a precise number of Google Ranking Factors out there (they’re keeping it a secret for obvious reasons.) But, SEO experts came up with more than 200 factors that can help you rank your site higher.
Analyze Your Website
The first thing you need to do before you do SEO work on your site is to analyze your website and the SEO on your website. This way, you can take an in-depth look at your SEO strategy and what you can implement in order to improve it.
If you are planning to run, or if you are already running an SEO Campaign, website analysis will help you find the problems and setbacks of your website. In the beginning, you should start by locating the things on your site that have problems or are not working at all.
You should also focus on Google Analytics as well as some rank tracking tools so that you get more in-depth in for about the people who came from outside sources, new visitors, and your page ranking. This way, you will know if your optimization is working, and the rank checker will show you how well your tactics are implemented.
Find the Right Keywords
This phase follows the website analysis because of the fact that you need to determine your traffic, target audience. Here you will need to research the high traffic, look for low competition keywords to use on your site in order to drive some targeted traffic on your website.
When someone searches for something, they enter queries into Google (the search engine). If you use the right keywords on your site, you will make it easier for them to get to your site. And, this way makes it better for you because you get more traffic.
The final goal of this phase is to find the right keywords that will bring targeted and interested traffic on your site that will stick there for longer. For this phase, you won’t need a lot of tools except for some rank tracking tools, keyword research tools, and some brainstorming.
Find out More about Your Competition
A crucial part of every business is its competition. Mainly because they drive each other to do better things and improve. But, to do that, they need to understand each other. And, the right research can allow you to do just that. To do this, you will be needing the right tools, and just like when you were finding the right keywords for your site, you will be needing a SERP checker tool to find out the competition businesses which are doing better than yours. The more you do in order to understand what it is they’re doing better than you, the better your chances are at improving. And, retargeting their traffic, making it your own.
Critical Tips for Page Optimization
Short and Defining Titles and Headings
You all already know what titles and headings are, so there’s no reason why we should go more in-depth. But, not all of you know how titles and headings help your site to outrank the competition. By using a good rank tracking tool, you will notice that each and every website uses short and defining titles and headings. These components are essential for you because they appear in lots of instances such as Search Engine Result Pages (SERPs), external sites, and on-page content.
A Detailed Information about your Content – Meta Description
As we definer in our heading, the meta description should give a short and detailed explanation of the content of your site. You are pretty limited when you’re writing the meta description. But if you’re following the right steps, this can yield you pretty substantial traffic.
Make it Easy to Navigate Your Site
When finally you have brought some traffic on your site, it would be bad if they couldn’t navigate quickly through it. This is where the “navigation strip” comes into play. This is a strip located on top of your site, and it includes links to the most critical sections of your site and makes it easier for your visitors to navigate your site.
A Bit More on Keywords
As we mentioned before, keywords are one of the most essential SEO parts of your website. These words are the ones that your potential visitors are going to enter in the search engine in order to get the results for what they’re looking for. The most important thing I can think about is to use short, relevant, simple, and to the point keywords. The fact of the matter is that one word may have many meanings, but if your page is optimized, Google would know to send the potential visitor to your site.
#1 Short Tail Keywords
There are two main types of keywords. One is the short tail keywords, and the other is the long-tail keywords. The short tail keywords are shorter and contain only one word, (as the name implies), but they aren’t as specific as the long-tail keywords. Let’s take “Phone” for example, this is a short tail keyword, but it is lacking in specifics. Oftentimes short tail keywords are much more competitive than the long tail counterparts.
#2 Long Tail Keywords
Long-tail keywords, on the other hand, are much longer than the short-tail ones.
In many cases, SEO specialists refer to them as key phrases. You should use the long-tail keywords if you are trying to target a specific set of audience, a demographic, a particular niche, or a particular type of people. These keywords are much more specific than the short tail ones and are suitable for your site for the short term as well as the long term.
#3 LSI (Latent Semantic Indexing)
Synonym or latent semantic indexing (LSI for short) is an algorithm that search engines use in order to find out the synonyms for the keywords used in contextual for. So, for anyone who can’t understand, “Little,” “Compact,” and “Tiny” are all synonyms of the word small. Using this algorithm, you can gain better ranking, more reader engagement, and create fantastic content.
Optimize your Photos
Photos take up a large portion of hosting for a webpage, and they’re a pretty substantial number of bytes that the webpage needs to load. So optimizing your photos can be an amazing and profitable step you take in optimizing your site for SEO. Mainly because of the fact that they can only improve your site. Optimizing your images will not only limit the used space, but it is a great way of improving the performance of your website. In order to find the optimal settings for the photos on your website, you will need to spend a lot of time on it.
Alternative Text Attributes
Alt txt attributes are a place for a sentence that will give your reader a better idea of the contents of the image in question. If you scroll down your site and stop on an image, you might notice that there’s a sentence or so of text below it. These, in the term, are the alt txt attributes. Let’s say that you’re looking at a picture of 4 kids. Below the picture, it might say, “From left to right these are child1, child2, child3, and child4.” This is an amazing way of giving your readers the information they need to know.
Sitemaps are Key for SEO
This is the first heading we come across that might be unknown to a lot of you. So, what is a site map? What purpose does it serve on your site? And why should you implement it?
Let’s start with the first question, a sitemap is a list of hierarchically set pages from your site. This makes it much easier for your readers to navigate through the site. And, what’s more important, it helps search engines to better understand the organization of the content on your site.
Search engine “Crawlers” crawl on your site and are looking for the context of the content. The sitemap makes it easier for them to get the metadata that they need to get. There are many reasons why you might need to implement sitemaps on your site. And, one of the most important reasons is the fact that it improves your ranking massively!
Get your Site on Social Media
Spreading the content of your website out on social media can be a massive benefit for your business. Mainly because of the fact that SMM (Social media marketing) and SEO are tightly intertwined. This blurs the line between these two, and getting your website out there will benefit your business by bringing many organic visitors. This, in the term, is going to build your brand while establishing the much-needed trust between you and your readers.
How to Integrate Social Media on your Site
It’s not hard to integrate social media into your site. The first thing you need to do is to design a good content strategy in order to morph your marketing and content ideas into one big plan by using social media. Facebook, Google, Instagram, YouTube, LinkedIn, Twitter, and many more are just the tip of the iceberg named social media! You can dip your toes in any one of these and experience first-hand the impact that social media has on your business.
Get your Content Out there
Once you’re done setting up your social media and implement it into your website, sharing your content with the world comes into play. You can achieve this by word of mouth, or by constantly sharing good news on your social media accounts. The best and easiest way of getting your social media out there is to share it on forums and other topic-based sites. The best thing to do is to share good, quality content on the forum, this is the best bet for you to get your site out there, and dip your toes in Social Media.
Thanks for taking the time to go through our article. If you liked it and you liked what you learned, please make sure to share it with anyone you might think is interested in this topic.
Note. This article is a guest post by Vasily From spyserp.com.
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