Instagram has gained popularity throughout the world in the past few years and has grown up as a strong influencer media and social platform. People do the maximum whatever they can to get the maximum likes and comments on their photos posted on Instagram. Initially, when we post a photograph on Instagram, we start getting likes at a higher rate, followed up by a decrease in the rate of getting likes in most of the cases. There are many factors that may affect the rate of likes and volume. The number of followers being the obvious main reason, but there are many other factors that are responsible for variation in the count of likes and comments.
Time is one of such factors, which is really important after the follower’s volume factor. We’ll use the word post engagement instead of likes and comments for simplicity of writing and reading. The total engagement of an Instagram post gets is directly proportional to the time at which you publish that post. Few minutes or hours after publishing the post is the main time when your post retains the maximum potential to get the maximum engagement. And that’s why the time of publishing matters a lot if you are a serious social media influencer and posting not just for random reasons.
Further, the Time factor may be different for different users living in different countries and states throughout the world and working in different life-culture. Basically, the Best Time To Post On Instagram also varies with the category of your followers base to be very specific. In the US, the country has an average timing value for when most of the people check out their social media profiles. Likewise, there will be some stats for India and other countries of the world. But there may be a very high variation of these stats due to the local factors such as climate and culture.
That’s why we can say about the Best Time To Post On Instagram globally but yes, if we take the global average data as input, we can conclude something about this. Different studies by different organizations and companies suggest different results.
Best Time To Post On Instagram (Based on Study)
Later.com (Popular Service for Instagram Management), in a website post, said that, in their study of 12 million Instagram posts, they found the best time to post on Instagram to be in between 9am-11am EST. (UTC 1pm-3pm)
And we also believe this time figure is slot is really good to get maximum post engagement on Instagram. But in different days of the week, work routine of people remains on changing, and so that’s why the time slot may vary for different days of the week as well. That’s why Later.com also provided an image in the same post which shows different times of a day in different weekdays which are the Best times to post on Instagram.
According to that Image, here are the best timings in Eastern Standard Time (EST) Zone:
|Week Day||Best Instagram Post Timings|
|Monday||6:00 AM, 10:00 AM & 10:00 PM|
|Tuesday||2:00 AM, 4:00 AM & 9:00 AM|
|Wednesday||7:00 AM, 8:00 AM & 11:00 PM|
|Thursday||9:00 AM, 12:00 PM & 7:00 PM|
|Friday||5:00 AM, 1:00 PM & 3:00 PM|
|Saturday||11:00 AM, 7:00 PM & 8:00 PM|
|Sunday||7:00 AM, 8:00 AM & 4:00 PM|
So, this was all about some statistics and these are some global statistics based on average values and study of some particular section of Instagram users. But we all know, real values are always different from statistics.
Find Your Own Best Timings To Post On Instagram
We believe that Best time to post on Instagram is actually different for different people and everyone has to find his or her own best time. You can find out the best time by self-analysis or by using various Instagram and social media marketing and helping tools. While researching before writing this post, we found later.com as a great tool for Instagram users to schedule and manage their Instagram accounts for better social media influencing.
Here below is a screenshot taken from the official website homepage of Later, which explains briefly the major scheduling feature offered by them.
Later can also help you find out your very own Best Timings to post on Instagram as they have mentioned on their website and shown in the following screenshot.
There are many other services that you can use to analyze the statistics of your Instagram account to find out which time is the best for you. Make sure, timing is the second most important factor but not the most important one. The primary factor is your post itself. A good post can get a lot more engagement than what you except and timing is just a secondary factor to achieve the goal of getting more engagement with flying colors.
So, this is all about this definitive guide. Share it with others who might also get help from this blog post. Please feel free to put your queries or to put your suggestion for our readers in the comments section below.